Royal Stag

Royal Stag is an Indian-made foreign liquor. It is a blended whisky and is a blend of imported Scotch Malts and selected Indian Grain Sprits. Seagram’s markets it in India. It is produced in several distilleries, some are company-owned and others bottler-owned. One of the key reasons for the brand’s success is its quality that is always same. Seagram has launched this brand especially for Indian market and it’s a big hit.

The Product

The Royal Stag (RS) is one of the species of deer that is famous for its antlers soaring over all other species of deer. Like the deer this blended whiskey has emerged as one of the major players in Indian alcoholic beverage market.

It is a blend of the best scotches malts from Scotland and Indian grain spirits. ROYAL STAG Deluxe whisky is a full-bodied whisky. I like Royal Stag’s exceptional smoothness, taste and its malty-flavor. As per their advertisement they do not use any artificial colour and flavour.

This is one of the very few blended Indian whiskey in this category that can be taken on the rocks. Some of my friends even changed their loyalty from RC to RS. Its consistent smoothness and flavour uplifted its status in the market.

It is available in different packs. 750 ml bottle comes with pilfer proof dispenser. Only 750 ml bottle is packed in good card board box

Market Scenario

Royal Stag is the leading whisky in the Indian market. It is placed in prestige category and priced to target the common man. As per their website it enjoys 27% of Indian market. Reasons behind its fast growth are Price and Quality. It is a Herculean task to match its price and quality. It seems to be the fastest growing brand in Indian market. Annual sales of Seagram’s Royal Stag whisky have crossed over one million cases.

Royal Stag is the only second brand from a multinational liquor house, after Green Label whisky, to achieve the `Millionaire’ status in Indian market for whiskey. It has made rapid progress in the Indian market in the last five years and pulled up its sales from around four lakh cases in 1997 to the present ‘Millionaire’ status. I do not have the exact numbers but seems to be near two million cases per year.

Seagram is now part of Pernod Ricard due to worldwide takeover. Pernod Ricard produces and distributes many prestigious brands in many categories of alcoholic beverage. Some of world famous brands of this group are: Ricard, Seagram’s Gin, Chivas Regal, Royal Salute, Larios, Clan Campbell, Havana Club, Jameson, Martell, Ramazzotti, Wyborowa, Wild Turkey, Jacob’s Creek and Wyndham Estate. These brands are either global leader or one of the top selling brands of a select market. This list is from their website, I have tested only the highlighted one.

Pernod Ricard group is marketing more than 100 famous brands around the globe. Royal Stag is one such brand being marketed in India and Nepal as per requirement of these markets.

Serving Options

Pour Royal Stag over ice in a whisky tumbler – On-the-Rocks is my choice.

Indian Stag – Pour a measure of Royal Stag over ice in a whisky tumbler and add soda water or just plain water.

Like to try Stag Cola? Pour 60 ml of RS in a Collins glass and top up with cola if you are not scared by those reviews on cola.

Mountain Stag – Just chill it in an icebox and serve.

Milky Mischief
Measure: 60 ml RS + 60 ml Milk + 1 or 2 Sugar Cube

Shake all above in a mixer with ice. Strain and pour into a Collins glass and garnish with nutmeg.

Royal Lemonade
Measure: 60 ml RS + 30 ml lemon juice + 1 tsp fine sugar

Mix whiskey, lemon juice and fine sugar in a shaker with ice. Strain into an old-fashioned glass over ice cubes. Top up with club soda and dress up with cherry.

Variation – use lemonade instead of lemon and club soda

From the Net

Highland (Scotland) saying

One whisky is all right; two is too much; three is too few.

There are two rules for drinking whisky

Rule 1 – Never take whisky without water, and

Rule 2 – Never take water without whisky

I do not follow any one of these rules. Choice is yours. My rules are

1. Enjoy the flavour and smoothness of the drink the way you want.
2. Never over drink. One should know the limit and drink within limit
3. Never drive after a drink
4. Be decent
5. Take care of others
Enjoy Weekend

Purchase Price (INR): around Rs.270/- price varies
Reason for Purchase: I like its flavour
Occassion best suited for: All times are bes

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